Why Exposure Is a Good Thing — Even When It’s Not
Why Sticking With It Makes All the Difference
Exposure can feel brutal.
You put your work, your thoughts, your dreams out there... and sometimes, it’s met with silence, criticism, or worse nothing.
You wonder, Was it even worth it?
Here’s the truth:
Exposure is always a good thing, even when it feels like it’s not.
And if you stick with it, it will change everything.
How I Faced Silence, Embarrassment, and Still Moved Forward
When I first started posting publicly, nobody cared.
No likes.
No comments.
No applause.
Sometimes a handful of pity reactions from close friends.
At best, it was quiet.
At worst, it was humiliating.
It made me question if I had any value to share at all.
But over time, something strange happened:
A random message from someone saying, "I loved what you wrote."
An opportunity for a small project.
A new connection I wouldn’t have made otherwise.
And little by little... momentum.
Not explosive growth. Not viral fame.
Just steady proof that exposure — even when uncomfortable — was doing its work.
It didn’t happen all at once. It almost never does.
But it did happen.
Why Exposure Is Always Working Behind the Scenes
Exposure works in ways you can’t always see immediately.
Here’s why it’s a good thing, even when it feels like it’s not:
1. Every exposure is a practice
Every time you show up:
You practice clarity.
You sharpen your voice.
You get slightly better at reaching people.
Even "failed" posts are practice for the posts that will succeed.
2. Visibility compounds
Most people quit before the compounding effect kicks in.
Exposure isn’t linear. It’s exponential.
At first, you might grow 1%.
Then 2%.
Then 5%, 10%, 20%...
Suddenly, you hit a point where all those small exposures explode into real results.
But you only get there if you stay in the game.
3. You’re building unseen credibility
People are watching even when they’re not reacting.
They remember who shows up consistently.
They trust the people who don't disappear after a few posts.
Silent readers often become your biggest opportunities.
4. Exposure invites evolution
The more you expose your work, the more you refine it.
You learn:
What resonates.
What feels right to you.
Where your real strengths lie.
Without exposure, you stay in the dark, even to yourself.
5. Pain teaches durability
When exposure feels bad, it's easy to want to retreat.
But learning to stand firm in discomfort builds a resilience most people never develop.
The ones who can endure the early silence are the ones who eventually get heard.
If you’re wondering how to keep going when the going gets tough, check out this post on the 3 things resilient people always get right 👇
The 3 Things Resilient People Always Get Right
Resilience. It’s the secret ingredient that separates those who thrive from those who merely survive. In life, we all face setbacks, challenges, and obstacles, but the true measure of our strength lies in how we bounce back from these moments. Thanks for reading The BLDR Growth Co.! Subscribe for free to receive new posts and support my work.
Ok, back to exposure…
Keep Stepping — Even When No One Is Clapping
If you’re feeling discouraged by a lack of response... good.
It means you’re in the game. You’re doing something most people are too afraid to do.
Now:
✅ Keep posting.
✅ Keep sharing.
✅ Keep exposing your work to the world.
Here’s a simple mindset shift that changed everything for me:
“Every post, every piece of exposure, is a step. I don’t have to sprint. I just have to keep stepping.”
You don’t need perfect feedback.
You don’t need instant success.
You just need to keep stepping.
Exposure is working, even when it feels like it’s not.
And one day, it will pay off in ways you can’t even imagine yet.
You’re Being Shaped Into Something Greater, Don’t Stop Now
You can’t shortcut the messy middle.
You can only walk through it.
Exposure will stretch you.
Test you.
Frustrate you.
Strengthen you.
Shape you into something more.
Don’t run from it.
Use it.
Own it.
Grow through it.
How’s exposure been for you? Drop a comment, would love to hear your thoughts!
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Very important messages especially for writers that are starting out.
At the start we assume that nothing is happening, but our work is always working in the background.
Great job, Jez!
💯 agree, we gotta keep pushing through, for our goals, for our purpose.
People will be there reading silently, but attentively.
Thanks for sharing your thoughts!! 🙏